Hello! I am Gaurav Anand, a mission-driven design leader with 10+ years of experience building enterprise and consumer products, from research to pixels, using user-centric methods.

An effective collaborator, I thrive on conceptual and strategic analysis, immersing myself into complexity, and rapidly visualizing the details. Having worked in corporate and agency environments, I have led design projects for a range of clients including early startups and established brands like AT&T, Microsoft Xbox, Michelin, P&G, and more.

I have addressed different types of UX challenges, including call center inefficiencies, enterprise financial transactions, service ecosystems, voice UI, Consumer IoT apps, backend admin systems, global website redesigns, and cause-driven marketing campaigns, among others.

Whether Waterfall or Agile, my design process is driven by understanding users and framing the problem within larger business concerns like designing value proposition, influencing customer behavior, or managing customer lifecycle for growth, engagement, and retention.

With a background where design process is considered more important than design artifacts, I see design as a much larger idea than a tactical tool. I am passionate about design aesthetics beyond the visual. What makes a product beautiful beyond the screen? How to design products that convey emotions and enhance human activities, apart from utility?

Human-centered disciplines like psychology and economics tell us how to organize social institutions such that complex behaviors and private interests of people are met while conforming to larger social goals. 

On social media platforms, user interfaces mediate interactions between people. Such interfaces have assumed a role similar to social institutions, and the success of a deceptively simple ‘Like’ button underscores design wisdom: if we want to design products for human activities, we have to identify and consider human behaviors as important design materials.

I believe this curiosity, coupled with my interdisciplinary background in human-computer interaction and information economics, strengthens my toolkit in becoming a thoughtful human interactions designer.